Mobility offers many benefits to businesses but the core opportunity is enhanced staff productivity. Employees that are more connected—on the road or at home—are more efficient. In a 2011 report from the U.S. Office of Personnel Management (OPM), 31 out of 33 federal agencies that track telework programs said they believed that enhanced productivity was the greatest benefit of mobility. "Look at the tablet technology," says Mark Olson, CISO at Beth Israel and Harvard Medical School. "A physician can pull up specific results and tests on the iPad to show at the patient's bedside." In addition, he notes, physicians can review information on the go, even walking between buildings, to enhance their productivity.
The ubiquity of mobile devices provides another benefit: it also encourages more people to take care of routine matters immediately, via simpler online apps, rather than waiting for somebody to help them. The US public sector is making the most of this trend by offering more mobile government (m-government) information and services to constituents. Tom Downey, Director of Excise and Licensing of the City of Denver, Colorado, emphasizes that migration to online "e-systems" allows more citizens to "self-serve", freeing trained staff to shift attention to strategic efforts.
Cyber mobility can do more than boost productivity in a quantitative way. It also has the potential to make structural enhancements in productivity. Putting an iPad in a doctor's hands can improve face-to-face encounters with patients, but it can have more dramatic effects when the physician is away on rounds at a different facility. If new results arrive for a patient, a nurse can update the physician, transmit test results, receive instructions based on the physician’s assessment of those tests, and start a new procedure hours before the physician is scheduled to return. In this situation, little of the doctor’s time is saved, but the impact on patient well-being might be enormous. More generally, cyber mobility’s greatest potential is not merely in saving costs, but in yielding greater results in revenues, profit, or other output measures.
Mobility also offers benefits on a more strategic level: it allows companies to extend their business and their brand beyond the bounds of the physical setting of their company. A well-designed mobile app allows a retail company to sell to customers anytime and anywhere—far from its bricks-and-mortar location. For strategic executives, this is the ultimate goal: to be able to scale a good brand experience across town or across a continent. Cyber mobility opens the possibility for brand scaling beyond traditional approaches limited by physical presence.
Given the potential benefits, organizations are increasingly relying on mobility. One-quarter of executives say their organization relies on cyber mobility to an overwhelming extent and another 49 percent say it is of equal importance to productivity as other factors. Eighty percent of executives also say mobile devices will be more important to their work 3 years from now compared with today.
Mobility also allows companies to:
- Launch and evaluate projects more quickly and with less overhead
- Improve service quality, allowing them to sidestep competition based on price
- Improve the length and intensity of customer relationships.
Survey respondents agree about the key benefits of mobility. Flexibility (chosen by 89 percent) and increased productivity (75 percent) are overwhelmingly cited as benefits, while a smaller number also say cost savings (24 percent). These potential benefits have caused more organizations to rely on mobile devices.
One-quarter of executives say their organization relies on cyber mobility to an overwhelming extent and another 49 percent say it is of equal importance to productivity as other factors. Eighty percent of executives also say mobile devices will be more important to their work 3 years from now compared with today.
